5 Reasons Why Freelance Copywriters Are Essential to Your Business

Are you starting a new entrepreneurial venture? Does your business need a boost? Have you noticed a lag in your inquiries or website stats?

If you are starting a business or need to inject new life into your brand, then you should most definitely look into getting the services of a professional freelance copywriter.

Words That Sell

As the famous poet and orator George Herbert said, “Good words are worth much, and cost little.” This is true today as it was centuries ago.

Words have power. They can be used to create, influence, or sell thoughts and ideas. They are a critical component in any business as powerful words translate concepts into currency.

Now, more than ever, the value of stringing together powerful words has risen. Since everyone is clamoring for attention, it is imperative to make your voice heard in the din of competition. And how do you capture the interest of your target market? By using powerful words that resonate with them.

Indeed, words can make or break a business. With a skilled wordsmith crafting compelling messages that will work to your advantage, you can have the boost you need to elevate your enterprise.

Still on the fence about getting a skilled copywriter onboard? Here are some of the reasons why hiring a freelance copywriter is crucial to your business:

1. They save you time.

Owning and managing a business already takes too much of your time. Don’t spread yourself too thin by also taking on the writing tasks for your company.

It is best to avail yourself of the services of a professional copywriter who will be in charge of writing business articles, press releases, website content, and other forms of marketing communication.

Hiring a specialist when it comes to these things will help you save time since copywriters are already well-versed in creating effective messages. This way, you can leave content creation to the masterful minds of these word wizards.

2. They save you money.

Compared to hiring an entire agency or employing an in-house writer, freelance writers can help you save money.

Since most freelance writers work remotely, you don’t need to cash out in terms of a physical workstation and tools. You also won’t need to spring for other costs that regular employees get such as health insurance, overtime pay, paid leave, and other state-mandated compensation or benefits.

3. They give you flexibility.

Aside from saving you time and money, you also get the flexibility of having writing tasks done as needed. Freelance copywriters can work on your company requirements either through a specified number of articles or on a per-project basis.

Small to medium-sized enterprises greatly benefit from freelance copywriters as they can opt to avail of the services for either a one-off or long-term project, depending on the need.

4. They create compelling content.

Getting the services of a professional copywriter will also allow you access to skillfully written content. Since writing is their bread and butter, these professionals have honed their talent for years. They will know exactly what words to use to engage with your customers.

These writing pros have a knack for putting words together in a way that you can best achieve your goal. Whether you want your message to be loud and screaming or subtle yet persuasive, professional copywriters will know the perfect words to use.

5. They offer more than just writing.

Professional freelance copywriters are exposed to a myriad of thoughts and ideas. Since they work freelance, they get to experience and see so many other industries and interact with a variety of people. These experiences give them a spectrum of ideas from which to base their copy or content from. They can write about diverse topics and can deliver effective communication culled from their wealth of knowledge.

At the same time, copywriters these days are also digital marketing mavens. Those who make it a point to regularly update their skills also see to it that they know about the latest trends about copywriting, content marketing, and search engine optimization.

You don’t just get a writer who knows how to group words together; you also get a writer who knows how these words can reach a wider audience.

A Word to the Wise

If you want your business to be set in a good light, then you will need the help of an effective copywriter who can translate your vision to fruition.

By weaving together powerful words, a freelance copywriter can create the perfect picture in the minds of your target audience. These words can talk to them, engage them, and motivate them to patronize what you are offering.

If you value your business and want it to thrive, then it is best to get a professional wordsmith who can help bring your business to new heights.


Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. He has over a decade’s expe­rience in helping brands get their messages right. From crisp web copy and zippy brochures to in-depth company profiles and analyt­ical annual reports, Hisham makes words work for you – so you can sell better, gain visibility, and give your brand a unique voice. During his time in the Middle East, Hisham has collaborated extensively with blue-chip companies including Twitter, Microsoft, LinkedIn, Harley-Davidson and Aston Martin, and helped government concerns such as the Dubai Internet City, in5 and the Dubai Design District.